JAPAN EXPO. Fifteen micro, small and medium enterprises (MSMEs) from the Bicol Region will join the 19th Lifestyle Expo in Japan on July 3–5, 2024. Department of Trade and Industry (DTI)-Bicol Regional Director Dindo Nabol said the participants from the wearables and homestyle industry will have the opportunity to exhibit premium export-quality products using indigenous raw materials in the region such as abaca. (Photo courtesy of DTI-Bicol)

LEGAZPI CITY – Fifteen micro, small and medium enterprises (MSMEs) from the Bicol Region will have an opportunity to showcase their fashion goods and accessories at the 19th Lifestyle Expo at Tokyo Big Sight, Japan this July 3 to 5.

Department of Trade and Industry (DTI)-Bicol Regional Director Dindo Nabol said the participating enterprises under the wearables and homestyle industry cluster will have the opportunity to exhibit premium export-quality products that are expected to capture the Japanese market.

He said the MSMEs were chosen to join the exposition because their products were tailored for the Japanese market using indigenous raw materials in Bicol such as abaca, coconut, and pili shells.

"We are expecting more sales, more buyers, and more exposure for our local enterprises," Nabol said in a message to the Philippine News Agency.

The participating MSMEs are from Albay —eight; Camarines Sur —three; Catanduanes —three; and Masbate —one.

"The Bicol MSMEs will be showcasing new and improved product lines for the summer collection designed by highly experienced designers from the Design Center of the Philippines (DCP) that feature functional, innovative, and trendy products," Nabol said. "They will have the opportunity to visit different businesses and companies in Japan to market their products."

After the expo, the products will be displayed at the Philippine Embassy in Japan, Nabol added. (PNA)